self-transformation
film annotation
“What can we offer to a world that already has everything?” This was the first question with which we started working on the brand. He led us to personal analysis and the search for self-identification. We have always been inspired by great thinkers, geniuses, and creators who, despite the misunderstanding of society, continued to believe in the idea of a world order in which everyone can create for the benefit of himself and others.
Man is a spiritual being, but natural dualism gives rise to problems of interaction between material and immaterial. Therefore, it is so important to comprehend your relationship with wildlife and to feel like its integral part. This is a story about internal processes that, by all means, lead to the manifestation of.
We have built our Film story based on a series of works by Mikhail Vrubel. He very subtly felt these experiences in himself and conveyed them with delightful and highly artistic canvases.
At the beginning of our Film story, we refer to the painting The Demon Sitting, a romantic, mournful and suffering image. Before the demon (who is the personification of any person), there are two ways: to give in to his dark sides, which ultimately leads to isolation and suffering (“Demon Defeated”) or overcoming their internal contradictions, which symbolizes the metamorphosis in the painting “The Swan Princess”.
We intentionally showed the scene of transformation, not through the usual way of meditation and immersion in oneself, but transformation through teleportation through a wormhole. As a symbol of faith in science and technology of the future, which should and can serve for the benefit of all inhabitants of the Earth.
We act as a reminder that it is important to refer to oneself, to one's origins, to analyze oneself and the experience of other people, to seek inspiration from great thinkers and geniuses.
We insist that self-improvement is the only path to personal and common good.